I was brought in to completely overhaul Loxo's brand and visual identity. The previous website was built with Gatsby, and although fast, posed maintenance challenges for the development team who were preoccupied with other pressing tasks. Given this, I recommended the adoption of a custom WordPress theme to facilitate the ease of editing and accessibility for a growing marketing team. It was imperative that the new website accurately communicate Loxo's capacity to serve enterprise-level clients and highlight their exceptional product offerings.

The rebranding effort entailed a comprehensive overhaul of Loxo's visual. I worked closely with the team to merge their existing aesthetic with new, cutting-edge design elements. The process was an iterative one, beginning with discussions of site mockups, which were fine-tuned and perfected in response to feedback. We then moved on to the development phase, and are currently in the process of launching the pages. At this point, we've launched four: Home, Talent Intelligence, Source & Outreach.

The outcome is a sophisticated, user-friendly website that accurately reflects Loxo and their enterprise-level application. The seamless responsiveness of the design, in tandem with an intuitive user experience, enables visitors to effortlessly navigate the site and learn about the company and its products. I am proud to have played a key role in crafting a website that will serve as a valuable asset for Loxo for many years to come.